In 2010 Associazione Progetto Marzotto, originated by Giannino Marzotto, created the Gaetano Marzotto Prize, an award for the enterprises of the new Italy.The Gaetano Marzotto prize is aimed at the creation of environmental conditions for a paradigmatic change by helping the birth of new Italian businesses. Since 2010 almost 4.000 startups participated in the competition and 2M Prize were given to young Italian entrepreneurs.

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The aim of the Gaetano Marzotto prize is to pinpoint and to back the development of new entrepreneurial ideas that can give an answer to the criteria of economic and financial sustainability; at the same time, to generate important and measurable social benefits for the Italian territory such as employment and social wellbeing.